NBC Sports Team Talks Super Bowl National Anthem Protests, NFL Attendance

NFL Playoff Predictions

In the unprecedented position of have both a Super Bowl and an Olympics to sell in the same month, Dan Lovinger, executive VP, for NBC Sports sale said Olympic sales were pacing ahead of the Sochi games four years ago and were on track to exceed $900 million, a first for the Winter Games.

US broadcaster NBC said on Thursday it expected to hit ad sales records for the Super Bowl and Olympic Winter Games, both of which it will air next month, showing that advertisers are hungry for live events that draw viewers on a real-time basis.

"When you are covering a live event, you are covering what's happening", Gaudelli said.

So when is Super Bowl 2018? The anthem protests are considered part of the action.

The anthem is typically shown live before the Super Bowl and this year will be performed by pop singer Pink at the February 4 championship.

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Mr. Lovinger also indicated that advertisers have not appeared concerned with ratings, or the anthem protests.

Fox, which aired the Super Bowl a year ago, reaped $500 million in ad sales from the game, selling 30-second spot for about $5 million each. If your team isn't having the season you'd hoped they have, if the weather is bad...

Announcers likely will identify the players, explain the reasons behind the actions, "and then get on with the game", Gaudelli said.

On-air talent Al Michaels speaks onstage at the "Sunday Night Football" panel during the NBCUniversal NBC Sports portion of the 2014 Summer Television Critics Association at The Beverly Hilton Hotel on July 14, 2014 in Beverly Hills, California. Last year, the New England Patriots' stunning comeback win over the Atlanta Falcons had an average audience of 111.3 million viewers on Fox, making the game the fifth-most watched TV event of all time, according to Nielsen.

"If they don't fix this problem, I can nearly guarantee you in four or five years that the National Football League is going to be the field hockey or modern sports", Bongino insisted.

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