This might be the most stereotypical pitch of CES 2018

The Consumer Electronics Show is one of the word's largest gatherings for the technology industry

General Electric plans to unveil a new ceiling light that can be controlled by means of Google Assistant voice commands while also serving as a bridge to this app; in other words, homeowners can issue commands to the lamps hanging above their heads for the objective of looking up information, scheduling tasks, streaming music, making appointments, getting news, ordering goods and services, controlling other smart home devices, and making voice calls.

"These devices are growing rapidly with lots of consumer interest", said Mike Vorhaus, president of Magid Advisors consultancy.

A year ago one of the big headlines was how the Internet of Things brought everything together with the explosive growth of the connected home.

It runs from January 9-12 in various locations across the city. Like much the rest of the show, the company's parking lot booth is still under construction today, but the giant, black and white "Hey Google" sign is already hanging above it, visible from blocks away. CES is developing the space for self-driving technologies by more than a third this year.

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The huge displays from LG and Samsung seem like aspirational headline grabbers more than actual shipping products, but both were incredible to see in person. This year, thanks to AI, voice interfaces and advanced sensors, robots are inching closer to becoming useful. "We will see sexier, higher resolution, larger 4 and 8k TVs", Moorhead said.

One of the stars of the show is this little robot. "At what point do these conversations turn into relationships?" It's a bold statement from the Mountain View, Calif. -based company, and makes one thing clear to all attendees at CES: Google wants you to get used to interacting with its digital assistant. That is because the focus has changed from the most recent auto design and the way in which they drive to the tech inside. Self-driving features are the biggest draw, but this year there will also be a focus on how 5G networks will impact driving, says Koenig. The only thing keeping usage at a low level is user comfort. The trade group expects similarly stratospheric numbers this year, with unit sales approaching 44 million in the USA alone. And while LG mentioned support for Alexa just once throughout the presentation, all its examples came from Google's Assistant.

We'll report back with the best, the worst, and the most dumfounding from Las Vegas throughout the week.

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