Jio effect: Airtel Rs

Incumbent telcos increase market share in November Reliance Jio’s active subscriber base improves

Reliance Jio Infocomm added as many as 6.11 million customers in November, taking its market share past 13% while rivals Bharti Airtel, Vodafone India and Idea Cellular registered comparatively lower customer gains of 4.34 million, 2.7 million and 3.19 million respectively, according to data put out by the telecom regulator.

Giving details of the offer, BSNL said in an emailed statement that the offer would be valid only for new GSM data subscribers who have 3G enabled smartphones.

In comparison to Airtel, Reliance Jio with its Rs. 398 pack offers 1.5GB high-speed 4G data per day (after 1.5GB Jio offers unlimited data at 64Kbps). As the plan offered by other telcos, Vodafone also offers unlimited local and STD calls. The new move appears to be a strategic decision to compete against that is already offering cheap unlimited voice call packs in India. The Rs. 448 pack now offers a validity of 82 days.

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Airtel at Rs 509 offers 1 GB daily data, free voice calls, free roaming and 100SMS per day. The two Vodafone recharge packs also offer 1GB data per day, and are better positioned to take on the revised Jio plans with the extra data and validity. Plan 448 of Jio offers 126GB data for a period of 84 days and plan 498 of Jio offers 136GB data for 91 days. Under this scheme, pre-paid plan priced at Rs 485 will offer 1.5GB data per day with a validity of 90 days.

Meanwhile, BSNL has extended the validity of select prepaid mobile plans by 43 percent and increased the data offered by 50 percent. This means users will get a total of 91GB data for 91 days.

Besides it, Airtel has also come up with many other prepaid packs, which provide similar data and calling benefits. In all other circles, buyers will get 84-day and 91-day validity with the Rs. 458 and Rs. 509 prepaid packs.

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