Art, Style & Design! Gucci's Interactive "Gucci Garden" In Florence

Massimo Bottura's Latest Restaurant Is as Gucci as It Gets

Gucci Osteria, a 50-seater restaurant in Florence, is part of Gucci Garden, a multi-level venture that also has a museum, 30-seat cinema, boutique and gift shop, all housed inside the 14th-century Palazzo della Mercanzi.

The Gucci Garden Galleria narrates the House's new vision while celebrating the archives including old advertising campaigns, artisans' images, retro objects. The "Gucci Garden" displays vibrancy of the brand's history, doing so in a well-curated, interactive art gallery.

Speaking about the design, a statement from Michele reads: "The garden is real, but it belongs above all to the mind, populated with plants and animals: like the snake, which slips in everywhere, and in a sense, symbolizes a perpetual beginning and a perpetual return".

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And yet, here we are, because Gucci has just opened up a literal restaurant and the menu sounds delicious enough, to be honest. Bottura said he believes he and Gucci "have a lot in common" and said he made a decision to collaborate with the brand "also thanks to my friendship with CEO Marco Bizzarri, who was a high school friend of mine". The Osteria will serve Italian classics, like Parmigiano Reggiano tortellini, pork buns, and mushroom risotto that are sure to be as deliciously decadent as the fashions produced by Gucci.

Bottura is the dynamic mastermind behind the three-Michelin-starred eatery Osteria Francescana in the Italian city of Modena.

The interior of the restaurant is created to make its great cuisine stand out - and references Gucci's cultural heritage. The ground floor will also be home to a retail space that will sell exclusive products including bomber jackets, shoes, and bags featuring the Garden's Gothic font script and special logo, as well as new symbols like bats and eyes, Gucci's Décor collection, and a special selection of magazines and books.

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