Amazon shipped over 5 billion items worldwide through Prime in 2017

The e-commerce giant which revealed its Prime shipment numbers for the first time did not give comparable full-year shipment number for 2016. It even runs its own airline to make sure packages arrive on time

Amazon announced that its live broadcasts of ten National Football League matches in the past season on its Prime Video service attracted a cumulative 17 million viewers worldwide.

Amazon Prime, which offers its subscribers services such as two-day delivery for certain purchases, unlimited streaming of movies and TV shows with Prime Video attracts more subscribers each year. You can see Amazon Prime's full lineup below, as rounded up and compiled by GameSpot sister site CNET.

Amazon's Echo smart home assistant was also highlighted as seeing strong results, with the company announcing it had sold "tens of millions" of Alexa-enabled devices worldwide over the holidays. "In the US alone, more than 6,000 trailers and 32 Amazon Air planes were in place to serve Prime members during the year".

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Amazon interested in acquiring Target?

X "In our view Prime remains the most critical driver of Amazon's e-commerce business long term", wrote Cowen analyst John Blackledge in a research note to clients Wednesday.

The company has never disclosed how many members are subscribed to the service or what the retention rate for users is. Consumer Intelligence Research Partners estimates that Amazon now has 90 million Prime members in the US alone and that those customers spend on average about $1,300 per year, compared to only $700 for non-Prime customers. "In 2017, more than 5 billion items worldwide shipped with Prime, and members used digital benefits like Prime Video, Prime Music and Prime Reading more than ever before". This shows just how important Prime has become to Amazon's future success.

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