The color of 2018 is .... Ultra Violet

Balenciaga men’s show spring 2018 Gucci spring 2018 Marni fall 2017. Credit Nowfashion

Pantone's 2017 color of the year was Greenery and was meant to represent hope, calmness, and being close to nature.

"Historically, there has been a mystical or spiritual quality attached to Ultra Violet". On Thursday morning, the color institute known for keeping its finger on the pulse of the latest color trends named Ultra Violet, a blueish purple hue, its top pick for the new year, saying that it communicates "originality, ingenuity, and visionary thinking that points us towards the future".

One of the hottest color trends this year was millennial pink.

The rich purple is a strong departure from the fresh, grassy color that Pantone chose previous year called Greenery-a shift that was completely intentional.

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Laurie Pressman, vice president of the Pantone Color Institute, described the color - a lot like Sherwin-Williams' Izmir Purple SW 6825 - as "a blue-based purple that takes our awareness and potential to a higher level".

The shade was used often on runways during 2018 Fashion Week, People noted. The company cites music icons like Prince, David Bowie and Jimi Hendrix as proponents of this Ultra Violet color and the creative expression it represents. You're guaranteed to see this color popping up in home design and interiors.

"There is a sense of optimism and confidence in this color", Murphy said.

It claims that Ultra Violet is already being put to use by a range of innovative tech and business companies.

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