Google Starts Blocking YouTube on Fire TV, Echo Show

YouTube pulling off from Amazon Fire TV Echo Show again
       By Rei Padla

Amazon stopped selling Chromecast devices back in 2015, it never sold Google Home devices at all, and it recently pulled some Nest devices from its store after YouTube was removed from the Echo Show.

Google said it took action because Amazon doesn't carry Google hardware or let Google hardware stream Amazon Prime Video.

The move is the latest part of a back and forth between the two companies who have been cutting their products off each other's platforms and services.

As Google and Amazon are in an intensifying battle for the living room, they're also competing for enterprise users moving to the cloud. Not only has Google blocked the Echo Show from YouTube again, it has expanded the block to include Fire TV devices.

This isn't the first disagreement Google and Amazon have had regarding YouTube.

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"We've been trying to reach agreement with Amazon to give consumers access to each other's products and services". The service was initially blocked earlier this year on the Echo Show (Amazon's Alexa-enabled screen) which shipped with a custom YouTube app developed without Google involvement.

Google and Amazon have been in discussions for a long time to try and have a more mutually beneficial relationship, but it sounds like it hasn't been going well. Now, it seems like that won't even be an option, as YouTube has announced its withdrawal of support for Amazon's devices. "We hope we can reach an agreement to resolve these issues soon", the Google spokeswoman said.

Fire TV owners, I hope you don't enjoy watching much YouTube, because the app is about to disappear from your device.

Removing YouTube from the Echo Show likely makes it a less desirable product. In apparent response, Amazon stopped selling some products by Nest (an Alphabet company like Google). Last week though the YouTube app returned to the Echo show but Google didn't release that app it came from Amazon and Google didn't learn about it until they saw it in the press according to TechCrunch. It also notes that Amazon refuses to make Prime Video work on Chromecast devices.

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